9 Visual Elements for a Successful Company Blog | Fora Financial Blog
9 Essential Visual Elements for a Successful Company Blog
September 03, 2018

9 Essential Visual Elements for a Successful Company Blog

If you have a blog for your small business, it’s crucial that you produce quality content. However, putting the content into an appealing and eye-catching context is sometimes just as important. This is done by building an attractive visual identity. In general, people are visual creatures, and they remember around 80 percent of what they see as opposed to 20 percent of what they read. Due to this, you should consider how you can improve your blog’s visual elements.

In this post, we’ll list the nine visual elements that you should pay attention to when managing your small business’s blog.

1. Logo

Naturally, all visual elements that you incorporate into your blog should reflect your company’s image, values, and target audience. This is especially true for your logo. It should be recognizable and unique so that your audience and customers can easily relate it to your brand whenever they see it. Think about the symbolism of shapes and colors, and choose those that align with your company’s intended message.

2. Colors and Typography

Like your business’s logo, when it comes to colors it’s essential that you determine what your brand stands for and pick the colors accordingly. Due to this, you should be aware of the symbolism of colors. For instance, red stands for passion, love and anger, while orange evokes playfulness, and blue sympolizes trust and tranquility. As for typography, you should choose fonts that go well with your other visual elements, but remember that bold and tailor-made fonts will probably be trendy in the future.

3. The F and Z Pattern

There’s a certain pattern that our eyes typically follow when scanning pages. They resemble the letters F and Z (hence the names) and you should keep them in mind when choosing your blog’s page layout and determining the distribution of most visual elements and calls-to-action. If layout isn’t your forte, consider contacting a few website design and development agencies to see if there’s one that can help you get started.

4. Images, Infographics, and Videos

As previously stated, people are predominantly visual creatures, so you should break up blocks of text with different types of visual content. Images, infographics, and videos are amongst the most common ones. When it comes to images, they’re hugely beneficial since images in articles are viewed 94 percent more times than those that contain only plain text. As for infographics, they’re very useful when you want to present ideas or facts in a an eye-catching, organized way.

Finally, videos aren’t just a convenient visual tool any more – they’re the future of the Internet. Videos substantially improve basically all important performance indicators, and by 2021, watching videos will make up a staggering 82 percent of all online traffic.

5. CTA images

Your company blog should mainly be about the content, but at the end of the day your ultimate goals should be conversions and sales. That’s why you need well-designed call-to-action buttons that will lead people to pages where you advertise your products or services. A CTA image should be clearly visible but subtle at the same time, as you don’t want to appear too ‘salesy.’

In addition, the color of your CTA image is very important. For instance, choosing a color that contrasts the rest of the page could ensure that readers are more likely to notice your CTA image.

6. Author Bios

In general, users tend to trust a piece of content more if there’s a name and face behind it. Otherwise, it might just seem like a generic string of sentences and opinions that nobody’s taking responsibility for. Therefore, having an author bio section is vital. You can provide this information either at the end of the blog, or right under the title. Deciding on where to include the author bio section will depend on what fits your overall design and visual identity better.

7. Social Media Buttons

Promoting your blog on social media is one of the most practical and effective ways to reach out to your preferred audience. So, having well-designed social media buttons can represent a very beneficial advertising method for your blog. Also, you can use these buttons to provide your audience with some social proof, as highlighting your shares, likes, and retweets can have a significant psychological effect on your readers if these numbers are impressive enough.

8. The Search Bar

If your blog doesn’t have a search box, it could result in severe damage to your traffic. Well-written content won’t help you much, because if readers want to find more articles related to topics they’re interested in, they won’t be able to find them without a search bar. Most likely, they’ll leave your blog and look for the information elsewhere. Therefore, when it comes to visual elements, a blog isn’t complete without a clearly visible search button.

9. The Comment Section

Your blog’s comment section is a place where your readers can express how they feel about your content, while also noting where they see room for improvement. This can be very helpful to your blog team, as it’ll help them improve their content plan in the future. Also, with the help of comment section, you can build a sort of a community that, if proficient enough, can bring some more value to your blog. If it becomes a place where you can both read good content and have informed and constructive conversations, this will be of great importance for your blog’s reputation.

When including a comment section on your blog, it’s best to feature at the bottom of the page, beneath the article. That way, readers will be prompted to comment once they’ve read the post and have viewed the entire page.


Having a visually appealing and user-friendly design is vital for the success of your blog. Again, you should remember that it won’t do much good if your content is sub-par. Visual environment isn’t what keeps people coming back to blog long-term, but it can be very beneficial for catching the readers’ attention in the first place. It’s something that you should consistently pay attention to. By following the steps mentioned in this post, you’ll be able to create a blog that has both compelling content and a visually appealing design and other visual elements!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Nina is a digital nomad and blogger who loves sharing meaningful content. Her main interests are web design and marketing. She's also a regular contributor at DesignRush, a new digital destination that offers information about current design and technology trends. In her free time, she likes to do yoga and ride a bike. You can find her on Twitter.