5 Web Copywriting Hacks to Generate Revenue | Fora Financial Blog
5 Web Copywriting Hacks to Generate Revenue
May 31, 2017

5 Web Copywriting Hacks to Generate Revenue

So, you want to generate eCommerce sales with your online copy? You need to master the art of wordplay and should take a psychological approach to copywriting.

These hacks will help you unlock your buyer’s mind and climb in through the back door. In this post, we’ll explain how you can generate more revenue for your small business by optimizing your online copy.

1. Harness the Power of Odd Numbers

Did you know that the human brain processes information in sections? That’s why a blogging and website copywriting best practice is to use subheadings, images and bulleted lists to break information up. But, I’m going to let you in on another secret that will help you make your blog posts and landing pages even more engaging.

According to Baker Marketing, information broken into either 3 or 5 sections helps people absorb information more efficiently. So, keep these numbers in mind when writing copy for landing pages and articles; this is the reason why listicles, in general, are so popular.

2. Follow Lead Generation & Landing Page Optimization Plans

If you’re writing a blog post or copy for a landing page, whether for your own website or to be hosted externally, it’s crucial to have a plan. At first, your strategy doesn’t have to guarantee immediate viral success. But, recording your tactics and overall plan will help you stay on track.

Take the time to write out a strategy for every single content campaign you partake in. If you’re not sure how to write a plan, you can get an idea from Content Marketing Institute’s instructions for writing a one page plan.

Important Factors to Consider When Planning Your Projects

When planning a strategy for a content campaign or landing page copy, there are certain questions that need to be asked.

  1. What is your primary call to action (CTA) for your overall business strategy? Here, you need to think about your business, not your article or specific page. What is the best action that an online visitor can take to help you move forward? Your primary CTA should move readers toward this.
  2. What is your secondary CTA for your overall business strategy? If they’re not ready to convert or make a purchase, what’s the next best step a website visitor can take? This is your secondary CTA.
  3. When visitors first arrive at your content, how will they eventually come to act on any of your calls to action? Here, you need to think about what will move readers from the page they are on, and eventually turn them into customers.
  4. Do your links lead to optimized pages? For online sales strategies, your website should use a theme optimized for eCommerce, have all the necessary pages for landing a sale (info about the company and the products, contact information, easy checkout), and be user friendly.

3. Trigger Emotions as You Move Toward Your Calls to Action

First, you need to know which emotions help sell your products and services online. According to Smart Insights, the emotional triggers that lead to sales are belonging, fear, guilt, trust, leadership, values and [instant] gratification. When creating copy for your eCommerce business, use language that follows an emotional plan to move readers to action. I find the easiest way to do this is to choose one emotion to leverage throughout each campaign.

Depending on the project and the product being sold, the emotion varies. You need to know your product and know which problems it solves. A pair of shoes, for example, might appeal to a prospect’s desire for instant gratification; if your primary CTA is “Shop for Shoes,” try integrating comments and language into your content that appeals to this desire.

Power words are helpful for everything from headings, to body text, to calls to action – they help spur specific emotions. Check out this power words list from CoSchedule that was compiled for use in headlines, but can be leveraged to help with all web copy.

4. Make a Splash with the Right Colors

Traditionally, color may not have much to do with copywriting. But, when you’re writing online, you need to take “microcopy” into account, which includes calls to action, menu items, buttons, and more. A website visitor’s mind processes colors in various ways, and specific colors enhance targeted emotions.

Delve into color psychology to make tone-wise decisions to use for your buttons and copy. This color emotion guide above will get you started.

5. Leverage Free Tools to Easily Optimize Your Copy

When you write, tools are here to make it easier. We aren’t working with typewriters anymore – our options are much more convenient. Here are some beneficial tools for writing and optimizing web copy.


Copywriting for eCommerce content doesn’t have to be difficult. These hacks will take your writing game to the next level, so that you can make more sales. By breaking your content into sections, creating a plan, using emotional sales language, leveraging colors and using free tools you’ll be able to improve your copywriting strategy.

What’s your favorite copywriting hack? Tell other readers about it in the comment section.


Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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With over a decade of experience with online promotions and web development, Ashley Kimler is a content marketing writer on behalf of Heroic Search in Tulsa. She specializes in eCommerce and productivity tools. If you want to see what she and the HS team are up to next, follow along on Twitter @ashleykimler or connect with her on LinkedIn.