5 Web Copywriting Hacks to Generate Revenue
These hacks will help you unlock your buyer’s mind and climb in through the back door. In this post, we’ll explain how you can generate more revenue for your small business by optimizing your online copy.
1. Harness the Power of Odd Numbers
Did you know that the human brain processes information in sections? That’s why a blogging and website copywriting best practice is to use subheadings, images and bulleted lists to break information up. But, I’m going to let you in on another secret that will help you make your blog posts and landing pages even more engaging.
According to Baker Marketing, information broken into either 3 or 5 sections helps people absorb information more efficiently. So, keep these numbers in mind when writing copy for landing pages and articles; this is the reason why listicles, in general, are so popular.
2. Follow Lead Generation & Landing Page Optimization Plans
If you’re writing a blog post or copy for a landing page, whether for your own website or to be hosted externally, it’s crucial to have a plan. At first, your strategy doesn’t have to guarantee immediate viral success. But, recording your tactics and overall plan will help you stay on track.
Take the time to write out a strategy for every single content campaign you partake in. If you’re not sure how to write a plan, you can get an idea from Content Marketing Institute’s instructions for writing a one page plan.
Important Factors to Consider When Planning Your Projects
When planning a strategy for a content campaign or landing page copy, there are certain questions that need to be asked.
- What is your primary call to action (CTA) for your overall business strategy? Here, you need to think about your business, not your article or specific page. What is the best action that an online visitor can take to help you move forward? Your primary CTA should move readers toward this.
- What is your secondary CTA for your overall business strategy? If they’re not ready to convert or make a purchase, what’s the next best step a website visitor can take? This is your secondary CTA.
- When visitors first arrive at your content, how will they eventually come to act on any of your calls to action? Here, you need to think about what will move readers from the page they are on, and eventually turn them into customers.
- Do your links lead to optimized pages? For online sales strategies, your website should use a theme optimized for eCommerce, have all the necessary pages for landing a sale (info about the company and the products, contact information, easy checkout), and be user friendly.
3. Trigger Emotions as You Move Toward Your Calls to Action
First, you need to know which emotions help sell your products and services online. According to Smart Insights, the emotional triggers that lead to sales are belonging, fear, guilt, trust, leadership, values and [instant] gratification. When creating copy for your eCommerce business, use language that follows an emotional plan to move readers to action. I find the easiest way to do this is to choose one emotion to leverage throughout each campaign.
Depending on the project and the product being sold, the emotion varies. You need to know your product and know which problems it solves. A pair of shoes, for example, might appeal to a prospect’s desire for instant gratification; if your primary CTA is “Shop for Shoes,” try integrating comments and language into your content that appeals to this desire.
Power words are helpful for everything from headings, to body text, to calls to action – they help spur specific emotions. Check out this power words list from CoSchedule that was compiled for use in headlines, but can be leveraged to help with all web copy.
4. Make a Splash with the Right Colors
Traditionally, color may not have much to do with copywriting. But, when you’re writing online, you need to take “microcopy” into account, which includes calls to action, menu items, buttons, and more. A website visitor’s mind processes colors in various ways, and specific colors enhance targeted emotions.
Delve into color psychology to make tone-wise decisions to use for your buttons and copy. This color emotion guide above will get you started.
5. Leverage Free Tools to Easily Optimize Your Copy
When you write, tools are here to make it easier. We aren’t working with typewriters anymore – our options are much more convenient. Here are some beneficial tools for writing and optimizing web copy.
- Grammarly – This brilliant piece of software will help you proofread and edit beyond simple grammar mistakes.
- Portent’s Content Idea Generator – Plug in your keywords to come up with fun, engaging content ideas.
- Hubspot’s Topic Idea Generator – Use a few nouns (keywords or subjects) to generate a week’s worth of topic ideas.
- CoSchedule’s Headline Analyzer – Check your headlines for clickability and see your grade so that you can make adjustments.
- Small SEO Tools’ Plagiarism Checker – Make sure you’re not using anyone else’s content.
- WordCounter – For guest blogging, if you’re not sure how many words the blogger is asking for, copy and paste some existing articles into this tool to find out.
Copywriting for eCommerce content doesn’t have to be difficult. These hacks will take your writing game to the next level, so that you can make more sales. By breaking your content into sections, creating a plan, using emotional sales language, leveraging colors and using free tools you’ll be able to improve your copywriting strategy.
What’s your favorite copywriting hack? Tell other readers about it in the comment section.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.