How to Use Pinterest to Market Your Retail Business | Fora Financial Blog
How to Use Pinterest to Market Your Retail Business
May 12, 2016
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How to Use Pinterest to Market Your Retail Business

If you own a retail business, you may benefit from utilizing Pinterest in your marketing plan. Having a frequently updated, creative Pinterest page could attract new customers, and give you another platform to advertise your products.

Pinterest is a fun platform to find pictures of dream homes, crafty DIY ideas or delectable recipes, but it can also be an excellent tool for your retail business. Part of the charm of Pinterest is that users can peruse pictures of beautiful clothing and other items, which provides an opportunity for retail businesses to promote their inventory and reach new customers. By marketing on Pinterest, you’ll be able to advertise your retail business, and see your company reap the benefits. In this post, you’ll learn how to use Pinterest for retail marketing, so let’s get started!

Get organized

Creating a Pinterest account for your small business is easy, but ensuring that it is organized and aesthetically pleasing requires attention to detail. Confirm that your business’s name is the Pinterest account name, and include a link to your website in the biography section. Pinning your fabulous items is a great start, but without a link, shoppers won’t be able to buy them.

Once your page is set up, the next step is to create the most important feature: the boards. Producing themed boards for specific types of items will allow customers to see the types of inventory your store offers. If they want to see everything your store is posting on Pinterest, they can view your entire list of pins, or for a more categorized selection, they can click on an individual board.

Gain inspiration

Prior to pinning, see how other retailers, bloggers and industry leaders are using their Pinterest accounts. Observe their photographs, captions and board themes, and make note of what you like and dislike. Of course, don’t be a copy cat, but instead think about how you can set your business apart from competitors through marketing on Pinterest, while also keeping up with retail trends.

Use keywords in descriptions

Choose keywords strategically, since they will affect if your pins come up in a user’s search. Never post a pin without a description and accompanying link. These components are why you should consider using Pinterest for business marketing; to give customers details about your item that will motivate them to purchase it. When learning how to use Pinterest to market your business, it might be helpful to brush up on your keyword research skills. Consider the keywords that potential customers are searching for, and base your description off of these keywords.

Take good pictures

Posting tacky, blurry or confusing pictures won’t get your items pinned by potential customers, it is that simple. If they don’t pin it, why would they purchase it? Every pin should feature pictures with clear quality, natural lighting and an angle that shows off the entire item. In addition, eliminate distracting background factors, since the item you’re advertising should be what grabs viewers’ attention. Is photography not your strong suit?  Consider hiring a professional photographer to take pictures of your items. Marketing on Pinterest can be more effective if you take strong images that will make your page look even better.

Make pins buyable

The buyable pins feature allows users to buy items directly through Pinterest. It makes shopping easy for Pinterest users, and offers retailers another avenue to sell their inventory. To implement buyable pins, you’ll need to sign up for a Shopify store. Currently, that is the only method small and medium businesses can use to sell items on Pinterest. Shopify offers a few different packages that range from $29 per month to $179 per month. The good news about buyable pins is that Pinterest doesn’t take a cut from your business’s sales, and you can handle shipping yourself.

If you don’t want to pay for Shopify’s service, you can still find ways to lead viewers to your website’s store. As we previously mentioned, include a link in the pin’s description, so that when they click on the picture, your business’s page for that item opens.

Update your Pinterest with new inventory

Users will be more likely to visit your Pinterest account if you update it often. Whenever you get new inventory, you should add pictures of the items to your Pinterest account. This will inspire regular customers to follow your Pinterest, so that they can see your new items as soon as they are available.

Advertise your account

Pinterest is a shopaholic’s paradise, so make sure to inform your loyal customers about your page. This will help you to foster these relationships, and it will benefit customers who want access to new inventory. Follow users who re-pin your content, or purchase items from your site. For more shameless self-promotion, share your Pinterest link on your other social media pages.

Pinterest is user friendly, and once you determine your page’s style, you’ll be able to curate your retail items in an organized digital space. Learning how to use Pinterest for business marketing will give you another way to advertise your retail store and gain new customers. Aside from being an excellent way to promote your retail business, it is a platform you can have fun with. Happy pinning!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].