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When to Take a Risk in Business

February 24, 2014

Owning your own small business comes with its fair share of risks. Sometimes it is better to take smaller strides towards growth, as opposed to giant leaps. Learn more about when it is appropriate to take a giant risk in the small business world.

What if you had an amazing opportunity came your way, or if you had a great idea that you believe would propel your business forward? While both would be a great opportunity, both would require taking a big chance. If you take a leap of faith on your business and there is success then it was all worth it right? But what if that big chance didn’t yield the return you expected? Have you done more harm than good to your business? Making the decision to start your own small business is a risk on its own, which is why a lot of business owners shy away from making drastic changes.

Making the decision to start your own small business is a risk on its own, which is why a lot of business owners shy away from making drastic changes.

Before you start on any business venture you need to ask yourself how this new endeavor will coincide with your current business structure. If you plan on implementing a new program or offer a new service that really does not fit your business model you may be looking at a flop. When taking any risk in business you want to make sure it is relevant to your structure, and on point with your brand messaging. Do some research; does your new idea or opportunity fill a market need? This type of investigatory work will better educate you on the right type of opportunities to take.

Let’s say you are not looking to add a new product or service, but you are considering a new marketing approach or changing the structure of your organization. These decisions could also pose real risks to the business. If you invest money in a new marketing strategy and it does not work, you might find yourself in a cash flow crunch, or you could affect the amount of leads you get for that month. All these types of changes or implications can dramatically affect your business.

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