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Now more than ever we are seeing campaigns advocating for small businesses around the country, and encouraging shoppers to buy from their local stores.

Campaigns, such as American Express’ “Small Business Saturday,” and Intuit’s “Love Our Local Business” are becoming increasingly popular. Over the course of the last decade more American business owners have seen how detrimental large chain businesses and e-commerce sales can be to local communities.

Shopping at your local stores also lets consumers know what kind of products they are purchasing. Local business owners are well informed about the products they are selling or making.

The need for these groups and campaigns became more apparent as the small business community started to hurt during the early recession. Now, because of this shop-local movement, communities are thriving again, providing local jobs, better consumer choices and stimulating the local economy. Now community members are once again being linked to their communities in a web of economic and social relationships, and contributing to local causes.

Shopping at your local stores also lets consumers know what kind of products they are purchasing. Local business owners are well informed about the products they are selling or making. These local stores also are more inclined to listen and understand the needs of their community, creating and carrying more diverse products then large chains who sell what the general population needs.

Above all, as a consumer you want to have a pleasant experience when shopping. You want to know that if a product does not fit your needs you can bring it back and experience excellent customer service. Local business owners are passionate about their products and business and will typically take more time to get to know their customers and meet their needs. It’s important to shop small, give back to your community and generate environmental sustainability!

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