4 Thanksgiving social media ideas for small businesses
Thanksgiving is a time for appreciation, spending time with family and enjoying delicious food. As a small business owner, it’s likely that you have a lot to be thankful for!
Whether it is your loyal customers, dedicated employees or overall successful business, being a business owner can be an incredible experience. During this holiday, try out these four Thanksgiving social media ideas, so that you can share details on upcoming holiday sales, charitable causes and appreciation for your clientele.
1. Advertise Small Business Saturday sales – With the holiday season upon us, encourage patrons not to run to big department stores for Black Friday shopping. Instead, tell them to participate in your community’s Small Business Saturday events! Founded in 2010, Small Business Saturday is a nationwide event that encourages consumers to shop at locally owned, independent businesses. Between Black Friday and Cyber Monday, it is easy for small businesses to be overlooked in holiday shopping.
Think of Small Business Saturday ideas that you can convey over social media. Set your small business apart, so that customers visit your business. You could even offer your social media followers additional savings! If they retweet or share the details of your Small Business Saturday sales, give them a discount or ‘freebie’ item. There are many Small Business Saturday ideas that you can try out on social media – so get creative!
2. Say thanks to customers – Craft heartfelt social media messages to your customers! Thanksgiving should be a time where you express gratitude for your customers, since without them your business could not be a success. Whether it is a Facebook post or an image on Instagram, take the time to write a genuine message to your customers in honor of Thanksgiving. Chances are, they will appreciate the gesture, and will hopefully be inspired to continue frequenting your business.
3. Promote local causes, and get involved – Thanksgiving offers many opportunities to give back to community members in need. When brainstorming Thanksgiving social media ideas, consider campaigns that will bring attention to worthy charitable organizations in your area. In addition to promoting these volunteer opportunities, contribute to the organization on behalf of your small business.
4. Keep customers updated on holiday business hours – As a small business, your hours may vary during the holiday season. Keep your customers in the loop by posting your business hours on all of your active social media profiles, in addition to your website. This way, you’ll reach all of your customers, and they’ll know when to visit your establishment during the holiday weekend.
With these Thanksgiving social media ideas, you’ll be able to advertise your business’s services, while bringing attention to Small Business Saturday events, and charitable causes in your community. Have additional Thanksgiving social media ideas to share with your fellow small business owners? Let us know in the comment section below.
Editor’s Note: This post was updated for accuracy and comprehensiveness in November 2016.