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Get to Know Your Customers Day

January 21, 2016

Today is Get to Know Your Customers Day! Forming meaningful relationships with your valued customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your small business’s operations.

Running a small business and juggling the responsibilities it brings can be an overwhelming job. On January 21, Get to Know Your Customers Day, consider taking the time out of your busy schedule to show your loyal customers that you appreciate their business. Small businesses need to make efforts to bond with their customers, because if they feel valued, they will be more likely to continue frequenting your business. In addition, getting to know your customers will allow you to hear their feedback, and in turn be able to offer them better services. Here are three quick customer appreciation ideas that will show your customers that you are grateful for their loyalty!

1. Hold a reception Hosting an event for patrons frequenting your establishment will definitely be a hit! It doesn’t have to be too over the top, simply having a few refreshments and snacks will go a long way with customers. Send invitations in the mail to the customers who visit your business the most, or make it an event for all patrons. In this case, you’ll be able to reward consistent customers while aiming to get new customers as well. Holding an event like this will give you the opportunity to speak to customers, hear their feedback and strengthen your relationships. When a patron feels like they know you, they’ll be more likely to continue giving you business.

2. Get social – Social media is a great way to easily communicate with customers. If a customer comments on your Facebook profile, send them a message thanking them for their feedback. Many small business owners may not have time for frequent customer appreciation events, but taking the time to interact with customers on Facebook will still help you build relationships. Get to Know Your Customers Day is an ideal opportunity to turn this into a habit, so get online and start talking to your customers!

3. Send out a survey – This idea has a few perks! Whether you send it out a survey via direct mail or email, you’ll be able to determine your company’s customer demographic and satisfaction level. With the survey, be sure to include a letter thanking your customers for their business, and offering them a coupon or giveaway for responding to the survey. Customers will likely take advantage of this (who doesn’t love free stuff), and you’ll be able to get their feedback. Taking the time to express your gratitude for your customers will likely urge them to continue giving you their business, and potentially even tell others about your company. Valuing the customers you have often translates into ways that you can get new customers, too.

If you still aren’t sure how to celebrate Get to Know Your Customers Day, consider brainstorming customer appreciation ideas with your staff. Each business is different, and your customers will have different needs, too. Taking time to acknowledge your customers on Get to Know You Customers Day will solidify a relationship with them and keep them coming back to your business!

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