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Building a Strong Network

Building a Strong Network

September 24, 2013

In order to build cohesive business relationships with your peers and potential customers, you’ll need to brush up on your networking skills. It can be easy to try and meet as many people as possible, but don’t forget to focus on your one on one relationship with important people.

There is a saying that goes “It’s not what you know, but who you know.”  When it comes to building solid relationships this holds a lot of truth. Building relationships is all about networking and establishing individual connections with people. It’s no secret that the bigger your network the more powerful you can be, but it takes the right people to build your network.

Why is it important to network and build relationships?  We all have goals and dreams; we have certain agendas and run into daily challenges that require skills out of our area of expertise. Building solid relationships with the right people can easily facilitate accomplishing certain professional or personal goals you may have. For example, let’s say you want to start a small business; you’ll want to get advice from an attorney, a CPA, perhaps a business coach, an expert in the field you want to get into, etc.  Having relationships with people in these fields will only make it easier for you since chances are you’ll be able to leverage them by getting advice from them in a casual setting, whether at dinner, or at a golf course.  These people will most likely be your advocate and having them in your network will probably increase your chances of being a successful business owner.

The key to building solid relationships is to connect with people on a 1 on 1 basis and on a personal level.  It’s not about selling your services, it’s about the connection. This is your chance to get to know the other person and vice versa. The first impression is always the most important one, and you only get one chance. There are no shortcuts to building solid relationships; it takes having deep, personal conversations, and truly connecting with the other person, to actually establish the alliance you’re looking for.

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