7 effective communication tips for business owners
As a small business owner, you’re likely always in communication with someone about your business operations. Maybe it is an employee, providing them with instructions. Or perhaps it is interacting with patrons, providing them with customer service. Regardless of the situation, it is imperative that you reflect on communication tips so that you can be an effective leader.
In this post, we’ll list seven business communication tips that will help you develop sharp communication skills!
1. Pause – Sometimes thinking on your feet can be difficult. Don’t just ramble in order to fill silence. Take a moment to contemplate what is being said to you, and formulate a strong response. This will reduce any likelihood that you say something that you regret, or are unclear with an employee or customer.
2. Watch your tone – The way you say things can greatly affect how they are received. Maybe you want to motivate an employee who is struggling in their role. Saying that you want them to focus on certain skills could be a great way to give them direction, but if it’s said in a sarcastic or harsh manner, it may have the opposite effect. Workplace communication can determine the success of your small business, so take your tone into consideration when interacting with employees and customers alike!
3. Avoid filler language – Slang words, “ums” and other verbal faux pas should be avoided as a business owner. You want to appear professional, as you’re running your business’s operations. If your diction is casual, your customers may question your authority and knowledge. Workplace communication should always be professional – save the slang for after hours!
4. Be direct – As a leader, you have a responsibility to keep your business as productive as possible. Don’t be afraid to be upfront with the people around you about your expectations. If you’re vague, you can’t expect your employees to deliver the results that you expect.
5. Ask for an editor – Rely on someone you trust to review your written documents. It can be easy to miss mistakes in our own writing. This is why you should ensure that someone else reviews your work before sharing it with customers, partners or employees.
6. Cut it down – Rambling internal communications, marketing collateral and social media posts don’t translate well to audiences. In most cases, people don’t have the time or patience to read long content. In addition to content length, extraneous vocabulary will make you as the writer appear less confident. As a business owner, you want to be a resource to your customers, and a leader to others in your industry. Before you share written content, edit it for clarity and conciseness. Your readers will thank you!
7. When in doubt, don’t – If you’re unsure about the reception of an email, marketing slogan or other content, don’t write it! Words are permanent, and when written in print or online, they might tarnish the reputation of your business. When you’re not confident about the message of whatever you’re writing, put it down and come back to it later. Reflect on what you’re trying to convey, and see if there is a better way to express it. This will likely save you from making mistakes!
With these business communication tips, you’ll be able to become an even more effective leader than you are right now. How you communicate expectations to employees, customer service to your patrons and goals to investors and partners can determine the future of your small business. Even if you have an incredible business model, how you communicate initiatives will play a part into the overall success of your business. Do you have any small business communication tips that you swear by? Share your secrets with us in the comment section below.