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How to create a small business social media strategy

August 16, 2013

Social media is a proactive tool that will allow your small business to connect with current customers, while reaching new ones. Knowing how to effectively use social media to your advantage will make running your business much easier.

Learn how you can use social media to take your business to the next level, regardless of your industry or brand. So, if you’re looking to improve your small business social media strategy, Fora Financial is here to lend a helping hand!

Twitter is a great tool to use social media for small business promotion. Craft short messages to your loyal customers about your services, specials and other must-know information. Since Twitter limits messages to 140 characters per tweet, it is essential to use hashtags. By utilizing hashtags in your Twitter posts, you’ll be able to target users interested in information related to your industry. In turn, you’ll be able to increase your posts’ engagement. If you need some help in this area, use sites like Hashtagify to find popular hashtags related to your content.

On Facebook, your business can list its operating hours, location and other relevant information. Again, use this platform to connect and engage your audience and get them excited about your business. If your business frequently hosts sales or big events, make sure to create a Facebook event that users can RSVP to. This will help you gage how many attendees you’ll have, and hopefully more people will hear about it through Facebook. Remember, your business page shouldn’t double as your personal profile. Don’t commit Facebook faux pas, or you might risk losing customers!

With LinkedIn, your business can share industry insights, company news and hiring opportunities. Although when some people think of marketing for small business owners, they think of advertising services or products to customers, you should also be targeting future employees. The future of your small business depends on having bright, motivated employees! Posting regularly on LinkedIn will help to ensure that you receive qualified employees who are interested in working at your business.

When using social media for small business marketing, think about the type of content that will interest your audience. Many social media users enjoy watching YouTube videos; so consider creating video content for your small business! These videos could be tutorials, explain how your business works, offer a glimpse into your company culture, and much more. Don’t forget to get creative, and include a call-to-action at the end!

Marketing for small business owners doesn’t have to be stressful! If you take time to craft a small business social media strategy, you can use it to your advantage. Using social media marketing to promote your business’s brand, advertise products or services and communicate with customers will help you continue to grow your business. At Fora Financial, we are always updating our blog, sharing stories on Facebook and tweeting about how small businesses can utilize working capital solutions. If your small business is active on social media, we want to hear from you! Whether it is a Facebook message or quick tweet, tell us about your small business social media strategy.

Editor’s Note: This post was updated for accuracy and comprehensiveness in November 2016.

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