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Marketing tip of the month: How to use Snapchat for business promotion

December 14, 2016

Chances are, when you first heard about Snapchat, using it to advertise your business may not have been what came to mind. The app, which was initially released in 2011, specializes in temporary messages and stories that disappear after a certain amount of time, 10 seconds or under, determined by the sender.

The app has evolved to include geo-filters, face changing filters and the ability to decorate with emoji’s and other stickers. You might be wondering how to use Snapchat for business, and if it is worth your time. Many brands and businesses are using Snapchat to promote their services or inventory; which is why in this post we’ll explain how to use Snapchat for business marketing!

Consider your business’s industry and audience

Snapchat can be used in a variety of ways, depending on your business’s industry, audience demographics and the type of content you plan on sharing. If you’re targeting a younger audience, you should certainly try using Snapchat; according to The Statistics Portal, 60 percent of Snapchat users are under the age of 25.

Certain industries may be better suited for Snapchat’s format than others. If your business is a restaurant, retail store or sells any sort of inventory, it might be beneficial to advertise your options on Snapchat. In comparison, other industries may not be as easy to market on Snapchat, such as manufacturing or auto repair businesses. If you’re serious about using Snapchat for business, remember to reflect on these factors!

How are your competitors using the app

Are you the first in your industry to consider using Snapchat for business marketing? If not, scope out your competition, and see how they are utilizing the app. This might give you ideas on how you set your business apart by experimenting with Snapchat for small business marketing.

Determine how you’ll gain followers

Think about what your valued customers will want to see on Snapchat. What will entertain and be of interest to them? Advertise on your other social media platforms that you’ll be offering exclusive discount codes, only on Snapchat, or post ‘how-to’ videos on Snapchat, related to your industry. Whatever you plan on posting, make sure that it will increase your follower amount, and be useful to your audience. Without followers, your Snapchat efforts will likely be fruitless.

Get creative with Snapchat

What sets Snapchat apart from other social media platforms is the various personalization options. If your business hosts events, you could create an event filter for attendees to add to their Snapchats. Remind patrons where you’re located, by using a geotag filter in your pictures once in a while. Have a talented artist or graphic designer on staff? Have them come up with eye-catching designs to make your snaps stand out. There are many ways to use Snapchat for small business marketing, so don’t be afraid to have fun with this platform!

Now that you know how to use Snapchat for business, it’s time to start snapping! Whether you’re in need of a new small business marketing initiative, or simply want an entertaining way to interact with customers, Snapchat is worth testing. If you’ve had success with using Snapchat to promote your business’s inventory or services, tell us about it in the comment section below. Or, better yet, attach your best Snapchat creations!

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