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5 reasons to use LinkedIn for business hiring

January 02, 2014

Using LinkedIn as a tool in your hiring process can be instrumental. LinkedIn offers several different functionalities that can make small business hiring infinitely easier.

LinkedIn offers convenience and strategy for small business owners looking to expand their team. Millions of potential employees have established a presence on the site by designing a personalized profile. The difference between LinkedIn and any other social site is that the profiles featured are designed to show an individual’s skill sets in the work place. In other words, the profile can act as an electronic resume which can easily be updated.

As a small business owner, hiring new employees needs to be as quick and efficient as possible. It can be difficult to find fitting candidates on your own, which is why it is wise to get signed up on LinkedIn. In this post, we’ll share five ways that you can utilize LinkedIn for business recruitment.

1. Create a company profile – Although LinkedIn for business is beneficial for employers looking for personnel, remember that candidates are judging your profile, too. Ensure that the best and brightest candidates are applying to your business by making your profile attractive to job-seekers. Include information about what your business does, perks it offers to employees and clear insight into your company culture. This will make it easier to attract high quality candidates!

2. Create a clear job post – Craft a thorough description of what the open role at your small business is. This should include required experience skills, what the candidate’s daily responsibilities will be and what department it is in. In addition, make sure to provide a description of what your business does, and how this role would affect operations. If your job post is as detailed as possible, you’ll be more likely to receive applications from qualified candidates.

3. Utilize LinkedIn Search – Don’t wait for candidates to come to you; be proactive and use LinkedIn Search to identify candidates with the specific credentials that you are looking for. If you find candidates that you think could be a good fit, message them directly and get the interview process started!

4. Post in LinkedIn Groups – Interacting with professionals in LinkedIn Groups is beneficial for a variety of reasons. One of them is that you can build relationships with individuals seeking new opportunities. If you’re getting frustrated with your small business recruitment results, become active in LinkedIn groups, and look for individuals whose credentials match your open position.

5. Try Recruiter Lite – It’s possible to productively complete your small business hiring process with LinkedIn’s basic offerings, but if you’re looking to elevate your search, consider signing up for LinkedIn Recruiter Lite. Using this premium subscription allows companies to see more information about potential candidates. You’ll be able to conduct advanced searches, using the 14 Recruiter Lite search filters that are available. Plus, you’ll be able to contact more candidates, as Recruiter Lite subscribers receive 25 InMail credits each month.

LinkedIn has become a necessary resource for developing long term relationships in the workplace. If you choose to integrate these steps into your small business hiring routine, you will be another step closer to finding that top employee you have been searching for!

Editor’s Note: This post was updated for accuracy and comprehensiveness in March 2017.

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