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Salon Tips: Keeping Up With Consumer Trends

December 06, 2013

The salon industry is constantly evolving with new products and techniques. If you’re a salon owner, it is important to keep up with this evolving industry and be prepared to offer your customers new experiences.

For salon owners, staying on top of current beauty trends and popular income strategies is imperative for maintaining the happiness of frequent customers. Keeping your eyes open to specific products and services that are in high demand will help draw in these customers looking to follow updated fashion.

A beauty blog on the internet or recently exposed product articles in the community newspaper allows opportunity to promote your salon.

Using social media to network and draw in clientele allows you to connect with others, all while keeping your business and services in the forefront of their minds. A beauty blog on the internet or recently exposed product articles in the community newspaper allows opportunity to promote your salon. This can also lead to fundraising opportunities to get your brand noticed by the local community in a positive light.

It is also very important to regularly reevaluate the salon’s style and decor. Styles are constantly changing, and focusing on an up to date and comfortable salon atmosphere will attract customers looking for that one of a kind spa-like experience. Lastly, rewarding your current customers for their repeated business and referrals to friends can get them excited to continue watching your company grow.

Whether your business is new or well-established, continued growth of your salon means consciously staying updated with current trends and increasing brand recognition.

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