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How to run a successful restaurant catering business

January 23, 2017

Are you looking for another way to generate sales for your restaurant? It might be time to invest in a catering business! By incorporating restaurant catering into your business’s services, you’ll be able to serve additional customers and earn more revenue.

Of course, taking on this business venture will also require that you have enough financing, staff members and equipment in order to flourish. In this post, we’ll cover six catering tips that your small business should consider prior to starting a catering business.

1. Be well-staffed – In order to run your catering business while maintaining your restaurant operations, you’ll need plenty of experienced food-service professionals on your staff. Due to this, you may need to hire extra employees that will work solely in your catering division. Although you may be hesitant about putting more of your business’s finances into hiring, it will benefit the long-term success of your catering services. Plus, you’ll need employees to tackle various areas of your catering operations; scheduling, food preparation, set up and take-down and other tasks.

2. Market catering services – If you have loyal customers who frequent your restaurant, market your new catering options to them! Chances are, your initial customers will be people who are already familiar with your restaurant’s cuisine and service. After that, update your website, social media profiles and other platforms to reflect your catering options. This way, patrons searching for catering services will be able to easily locate your business!

3. Meet with customers Prior to catering events, schedule a meeting with each customer. This way, you’ll be aware of their expectations, and any special instructions they may have. Customers will appreciate this gesture, and likely feel as if you’re providing personalized service. Plus, making each customer feel like their order is important could guarantee their business in the future.

4. Prepare food correctly – Since you may be transporting uncooked food prior to an event, you’ll need to ensure that you’re following the highest level of safety guidelines. Make sure that your business adheres to health regulations, and is cautious about handling food and equipment. If your entire staff is trained to perform according to these standards, you won’t have to worry about putting an employee or customer at risk.

5. Partner with a transportation business – Support a fellow small business owner by hiring them for your transportation services! Your restaurant catering services will require a spacious vehicle that will have enough room to transport food, utensils, and potentially furniture like tables and chairs. If you’d prefer to purchase a vehicle, make sure that you have the funds to pay for the upkeep!

6. Apply for alternative financing – Start your catering business off strong by applying for additional working capital! With extra business financing, you’ll be able to afford the extra costs that come with offering new restaurant services. Maybe you don’t have enough money to purchase a catering vehicle, or you’re in need of financing in order to purchase coolers and other necessary pieces of equipment. By receiving a restaurant loan, you’ll be able to confidently run your restaurant catering business.

Now that you’ve read these catering tips, your catering business can hit the road and focus on feeding your hungry customers!

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