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Announcing Fora Financial

July 21, 2013

We’ve re-branded! Learn more about Fora Financial, our company’s new name, and how it reflects our goals for the future. We are excited for our future and want to share this news with our valued customers and partners.

The small business industry is constantly evolving and as an extension of that community, we must continue to evolve with it. To that end, we are proud to announce that we are officially changing our name from Paramount Merchant Funding to Fora Financial. Meaning “marketplace” and “forum” in Latin, our new name clearly articulates our mission to foster a community within the small business sector.

In June of 2008, when the economic world felt like it was coming to an end, we combined our financial savvy and small business knowledge and started Paramount Merchant Funding. We spent the past five years working tirelessly to build our staff and client base from the ground up, developing transparent relationships with our clients and partners and providing them with custom, innovative working capital solutions. To date, we have provided almost 5,000 individual transactions with approximately 3,000 unique customers and funded more than $115 million in working capital to small businesses.

Over the past five years, we have listened to the needs of our customers and partners and continually evolved and expanded. This is just another milestone in our company’s history that allows us to better serve our customers and partners and increase business opportunities across new and existing markets.

As Fora Financial, we will remain a competitive leader with one of the most extensive offerings and services in the small business industry. We are dedicated to developing new, innovative ways to serve companies in an ever-changing financial market. Our vision includes making the financing process more transparent and efficient, utilizing our proprietary technology tools and time-proven solutions.

We value all our customers, partners, investors and employees and are very much looking forward to continued success for everyone as we operate as Fora Financial.

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